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The Australian .au Direct Launch September 2022

2/9/2022

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.au Domain Name to officially Launch 

I know many of you will have questions and how it will effect your business presence on the
World Wide Web.
Here's a brief outline on the consequences or Pros & Cons of the action that is taken. 
In a nut shell, it will make it easier in the future for people especially the younger
generation to automatically find you on the internet, while tightening up Cyber Security. 


So who is actually eligible to own* the .au Domain name? 

You must have an Australian Presence to be in a position to buy the .au Domain ie:
  • Have an Australian registered company 
  • Be in an Australian Partnership or be a Sole trader
  • Have an Australian Registered Trademark 
  • Be an Australian Registered Charity
  • Or Australian Registered Political Party 
  • A trust where the trustee is an Australian citizen .
  • A foreign company Licensed to trade in Australia
  • A permanent Australian resident or Citizen (Not Supported at time of launch )

The .au Domains became available to purchase on the 24th March 2022
I had written to the majority of you prior to that time.
​At that time you had been able to take up the offer to secure the .au domain name.
This is now the second privileged offer to secure the valuable asset. 
​
You can Check on your current priority status by using the official 

                                auDA's Priority Status Tool Click Here 
​
To simplify things if you owned a .com.au or .org.au or .net .au before 4/2/2018 you are Status 1
Between
 4/02/2018 and 24/03/2022 Status 2
In the event of multiple people claiming your domain Name, Status 1 will take precedent 

If Multiple people claim the .au Domain name in Status 2 then the earliest date will apply. 

Why bother to the have .au Domain, I hear you ask? 
If you have a local name such as
Melbourne Window Tinting. com.au or .net.au or .org.au 
and you haven't purchased the .au Domain then anyone who is eligible as above*,
has the right to purchase your domain name. 

I implore you to be prepared, if someone else starts to trade using your domain name, 
you won't have a leg to stand on.


Check the Whois registry to make sure the eligibly info on your domain name is correct.

Please give us a call if you have any questions and more importantly

When you'd like to take up the opportunity to purchase your .au Domain 

Please Ring Brian on 0429 593 910  or
​
​You Can Book a time for us to connect HERE 



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    Author

    Brian Killeen works with Smart Business Owners that have a problem understanding the applications of new internet techniques when marketing their business. Helping Owners find the right solutions for their business between offline and online marketing techniques that could potentially save them thousands of dollars is what I do best. Teaching them how to work On their business rather then In their business and introducing them to ideas and techniques that they might otherwise not be aware of - excites me.
    The ultimate goal is to increase their client traffic to a point that they as the principle owners can go out and enjoy all things in life that they originally went into business for ie: to be able to let the business run on established systems so that can go and do the things that they want to do when ever they want.

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